Privacy Policy

Effective Date: June 10, 2025

1. Who We Are

Palm & Hammer is a Florida home services company that provides residential services including gutter installation, painting, garage floor coatings, lanais, fencing, and trash bin cleaning. References to "we," "us," or "our" in this policy refer to Palm & Hammer.

2. Information We Collect

When you interact with our website — including through our AI chat assistant — we may collect the following information that you voluntarily provide:

• Full name
• Phone number
• Email address
• ZIP code
• Project details (service type, scope, timeline, and other descriptions you share)
• Chat conversation transcript

We also automatically collect standard web analytics data such as pages visited, referral source, and UTM campaign parameters when you arrive via an advertisement.

3. How We Use Your Information

We use the information you provide to:

• Schedule and fulfill home service estimates and jobs
• Follow up on inbound service requests
• Improve the quality of our services
• Measure advertising campaign effectiveness

4. Third-Party Tools

We use the following third-party services in the operation of this site:

• Anthropic API — Powers our AI chat assistant. Chat messages are processed by Anthropic's API to generate responses. Anthropic's privacy policy applies to data processed through their platform.
• Meta Pixel — Used to measure the effectiveness of our Facebook and Instagram advertising campaigns.
• Google Ads — Used to measure and optimize paid search and display advertising.

5. We Do Not Sell Your Data

Palm & Hammer does not sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. SMS Communications

By submitting your information through our chat assistant, any web form, or a lead form from our advertising platforms, you expressly consent to receive SMS/text messages from Palm & Hammer related to your inquiry. Messages may include:

• Confirmation that we received your service request
• Quote follow-up and appointment scheduling
• Service scheduling updates and project follow-up

Message frequency: Messages are transactional and triggered by your inquiry only — we do not send promotional blasts.

Message & data rates may apply based on your mobile carrier plan.

Opt-out: Reply STOP at any time to unsubscribe. Reply HELP for assistance.

We do not sell, share, or transfer your phone number or SMS opt-in data to any third parties for their own marketing purposes.

7. Data Retention

We retain lead information for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law. You may request deletion of your data at any time (see Section 8).

8. Your Rights & Data Deletion

You have the right to request access to, correction of, or deletion of your personal information. To submit a request, email us at:

privacy@palmandhammerfl.com

We will respond to deletion requests within 30 days.

9. Jurisdiction

This website is operated in the State of Florida, United States. By using this site, you consent to the collection and use of your information as described in this policy under applicable U.S. and Florida state law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

11. Contact

Questions about this policy can be directed to:
privacy@palmandhammerfl.com